Great logo design requires a personal touch, most often missed by logo generators.
Creating a logo has become easier than ever, especially with the rise of AI generative tools. Numerous platforms now enable anyone to produce a logo quickly, and AI can even generate one automatically. However, not all logos are created equal. Many founders and business owners seek a logo with a personal touch—something that reflects their unique experiences rather than exclusively appealing to clients.
While it's important to create logos that resonate with customers, a brand is reciprocal. Business owners and their teams must also connect with and embody the brand in their daily lives.
Made for every device
Good logo design includes a combination mark, logotype and symbol to represent the brand on a variety of display sizes. So, from desktop to mobile displays, your logo will respond to match the device your users are interacting with.
Made for every surface
Good logo design requires a knowledge of variety of surfaces a logo can be represented on. From card stock, fabric and leather to metal, pvc and cement - a good logo should be able to retain it’s essential qualities on any surface.
Made for every size
Logos end up costing more when they’re done on the cheap, if there’s a lack of vision for the logo’s potential. Logo redesign should only rarely be done to adjust to cultural preferences or new tech. That is why the best logos only change a few times every decade or so. The weak ones have to undergo retroactive adjustments to make the logo work on a surface or tech that wasn’t considered.
Logos from around the world
The following collection of logos represent brands Marco helped create or evolve for business in Asia, Australia, New Zealand and Africa.
